Ads engineered from buyer psychology. A Meta testing structure that finds winners fast. One person running all of it.
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Spec work. Concept studies created independently. Not affiliated with or endorsed by the brands shown.
Full-funnel media buying on Facebook and Instagram, built around a testing structure that finds winning ads fast. Strategy, setup and daily optimization come from one person, the same one who engineers your creatives. No account manager relay, no handoffs.
Account structure · Testing roadmap · Test, kill, scale cycles · Clear weekly reporting
Performance Max and Shopping campaigns built for ecommerce, plus brand search that captures the demand your Meta ads create. One plan across both platforms, so your budget follows performance instead of sitting in silos.
Performance Max & Shopping setup · Feed optimization · Brand search protection · Cross-channel budget steering
The portfolio above is this service in action: statics engineered from buyer psychology, with hooks pulled from reviews and real customer language. Visuals are produced with an AI-first workflow, then finished with typography and layout craft in Figma. Start with a low-risk creative pack, no retainer needed.
Concept research · Hooks and angles · Figma typography & layout · Every format, ready to launch
AI UGC videos and AI animation ads, built for the feed. Scripts and hooks follow the same buyer psychology as my statics, and production is AI-first, so you get native-feeling video without shoots, actors or agency timelines.
AI UGC spots · AI animation ads · Scripts and hooks · Cut for Reels, TikTok & Feed
I run performance marketing and I build the creatives that feed it. That way the person planning your spend is the same person engineering your ads.
bykaibo is deliberately small. No account managers, no overhead, no excuses. You get the operator.
Here's the shop. CAC has been creeping up for three months and our creatives all look the same by now. What would you do?
Audit is in your inbox. Three things stood out: you only run bottom-funnel claims, every ad uses the same hook family, and your best seller has zero proof angles. Full teardown attached.
Okay, the teardown alone was worth it. Let's do the creative pack.
First six statics are in the shared folder: two hook families you never ran, plus one compliance-safe proof angle. Test plan is inside.
Week two update: the skeptic hook is your winner, clearly outperforming both control ads. I'm killing the two losers today and shifting their budget to the winner. Next batch iterates on that angle with fresh visuals. That's the rhythm from here: test, kill, scale, repeat.
An illustration of the process, not client quotes.
Your audit request just landed in my inbox. You’ll have your teardown within 72 hours.